Positive Things Are Happening

A non-profit client of mine was talking about success breeding success and said, “people want to invest where they see positive things happening.”

It’s such a true statement and many of us have seen it in action. Your club pulls off a phenomenal event, hitting your fundraising goal or serving more kids than you expected, and you watch as the momentum builds within your membership. Am I right? Success does breed success.

Why does this happen? One reason is that people like to be a part of something that is going well, that is exciting and that is likely to continue being successful. Sure, it takes away some of the most challenging work and the greatest risks. Why not choose to build on successes rather than start from scratch?

The key, though, is ensuring that people know about them - both inside and outside of your club. Donors will be more inclined to give to a group that has demonstrated consistent successes. Potential members will be more likely to check you out and join if they are able to see what you have done with the member resources at hand. Existing members will become more involved and be willing to step up if they can build on successes rather than creating them from scratch.

What is your club doing to talk about the positive things that are happening? Are you limiting this chatter to specific audiences (i.e., your existing membership) or are you taking advantage of every outlet available to you?

Don’t hesitate to brag on yourselves. No one else will. How will you tell your community of prospects and donors that positive things are happening within Active 20-30?